Is it possible to customize Google Tag Manager and the data layers? August 30, 2022 11:07 Updated Yes! You will own 100% of your data and properties, so you will be able to add tags using our data layer variables, triggers, or even data layer objects. Discover more here. Related articles What access do you need? Do you store my data? Can Analyzify track custom events that are different from the standard e-commerce setup? How To Create Your Own Analyzify E-Commerce Business Overview Dashboard What happens if some events don't work or some data is not tracked? Does Analyzify work on Online Store 2.0 themes?