We aimed to create this free tool to record sales & revenue data to help your marketing ROI and receive better GA4 E-commerce reporting.
However, Analyzify's GA4 Wizard and our video series don't include some of the following events and metrics, as the complete GA4 e-commerce setup requires a more complex structure and should preferably be done through Google Tag Manager (GTM). Here are the details you won't see on your reports:
- Events: Product Impression, Product Click, Add to Cart, Remove from Cart, Begin Checkout, Login
- Metrics: Products and related data (Category, ID, SKU, variant), User Related Data (User ID, Lifetime value, User Frequency & Recency)
If you are familiar with the code, you can try adding other details to your Purchase Event code as well. However, this will require some testing since there is no one-size-fits-all solution that works in all stores, as we also mentioned in our tutorial.
Alternatively, you can purchase Analyzify, and it will give you all the e-commerce reports in-depth in addition to many other user-based reports. The data will pass through Google Tag Manager (GTM), so you will have the opportunity to use it in other channels (Ads, Facebook Pixel, etc.) as well.
You can check the following videos to get more information on our setup options:
- Custom or Manual Setup > https://www.youtube.com/watch?v=VtUz6bFDtG8
- Done-For-You Setup > https://www.youtube.com/watch?v=49WQ0pNxAvg
- Do-It-Yourself Setup > https://www.youtube.com/watch?v=xNxQPH21gRc
Our process divides into 3 main sections and is quite straightforward, easy & safe:
Onboarding
Provide your pixel info and state your preferences through our special Onboarding wizard.
Setup
Have our experts do your setup in two business days (Done-For-You) or Do-It-Yourself with in-depth tutorials in 10-30 minutes.
Validation & Audit