Shopify’s Analytics reports will not be enough to run and optimize professional marketing campaigns. Shopify provides you a simple report interface with the most basic data.
Shopify has native integrations with Google Universal Analytics (UA), Facebook Pixel, and Google Ads. However, it doesn’t support Google Tag Manager, Google Analytics 4, and many other related parties. Also in some cases, the native integration doesn't work properly and your store needs advanced dataLayers to provide accurate data to third parties. Last but not least, the native integrations don't provide some metrics/dimensions that Analyzify does.
You need an advanced tracking & reporting setup to maximize your ROI. Analyzify provides you a world-class tracking and reporting solution using the newest technologies. Our support team helps you detect and overcome the problems with your current tracking setup.